![]() ![]() During onboarding, it asks the user their reasons for using the app. TurboTax provides an example of a good approach. In these cases, you can employ UX tactics to make it less overwhelming to users. Of course, sometimes you can’t avoid having too many features. Here, you try to segregate your features into four quadrants based on their impact on your app and the effort involved in implementing them.įeatures on the first quadrant- must-have-are the core features you need to focus on. To get around this problem, you should prioritize your features list using a tool like the MoSCoW matrix. It has something to do with the paradox of choice, which states that too many options can paralyze a user into inaction. That’s because too much going on will confuse and frustrate your users. Unfortunately, that’s very detrimental to UX. ![]() Many app designers mistakenly cram too many features in an app, thinking it would make it more robust and valuable. Prioritize featuresĪ good UX should only focus on the essential features that fulfill your app’s purpose. The bottom line is that research should form the bedrock of your entire UX strategy because, without it, you’re going in blind. Knowing what’s already working (and not) in the market can inform you of the UX approaches to adopt and avoid. You need a mix of quantitative and qualitative research methods to achieve this.ĭon’t rely on questionnaires and surveys-uncover more insights through involved approaches like interviews and focus groups.Īlso, don’t forget to check out your competitors. Psychographic data is arguably much more valuable in UX because it delves into your audience’s deeper attitudes and needs. Specifically, you need to discover your target users’ biggest problems so that you can craft an effective app solution for them.īut it’s not enough to merely know basic demographic information like location, age, and income level-although those are important. That’s why thorough UX research should be the first step when developing any app. If you don’t know your users, how can you create an app that satisfies their needs? No wonder failing to conduct market research is the top reason for app failure. First, let’s start with the UX principles that you need to get right, starting with solid research. ![]()
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